Aussie Homeowner Uses Social Media to Cash In

20/02/2012 10:19 pm

A Melbourne homeowner has utilised the power of  social media, selling his house at $135,000 above its reserve price after advertising it on Twitter.

Kurt Opray listed his three-bedroom, one-bathroom Northcote home with a $920,000 reserve, but it sold for $1,055,000 at auction thanks to his unique social media campaign to garner interest from potential buyers.

Instead of relying on the traditional selling campaign of an estate agent, the digitally savvy Opray used Twitter, blog spot and YouTube to give potential buyers a personal insight of what it was like to live in the house. He posted updates and blogged weekly leading up to the auction, touting the selling points of his home.

check out Oprays tweets @NorthcoteHouse

"I know my house better than any agent. Who better to sell the house than me?" Mr Opray told the Financial Review.

The result was tremendous, the house went at auction 6 weeks after listing, with a massive turn-out. Selling agent Rob Elsom, director of Hocking Stuart Northcote, told the Financial Review the auction drew about 80 people - 30 more than expected.

"It's still raw for us - the take-up and interest was astounding."

Mr Opray has demonstrated the power of social media and how useful it can be in real estate, particularly listing campaigns to give listing greater exposure. Are you listening agents?

read more via

Opray's site Hottest Property - Financial Review Feb’12

AFR - Solid price for home Tweet home

Yahoo 7 - Homeowner uses social media to cash in - Yahoo!7.