Blockbrief Featured in The REINSW Journal

13/12/2012 9:06 pm

AGENTS have been presented with exciting opportunities by the next wave of property websites.

The online real estate world is experiencing rapid change and Australia is at the forefront. A new generation of property websites are offering real estate professionals and consumers so much more than their predecessors.

US based property search giants Trulia and Zillow have overtaken traditional classified sites like and pulled off successful initial public offerings (IPOs) by offering information such as value estimates, comparable sales and location data for free. These sites are responding to the growing hunger among homebuyers, vendors and owners for independent property information, not just listings.

Australian based website Blockbrief has an extensive database of properties, which have benefited from increased development rights by way of a rezoning, increased density or DA Approval. The site also lists properties currently on the market with development potential claims.

Property searchers are able to look for properties, access key information, order expert reports and connect with agents and brokers.

Blockbrief’s CEO, Matthew Player believes his company’s site is transforming the property search experience and empowering investors to make informed real estate decisions. “We are excited to have created a site which is redefining the property search process. For the first time, property searchers will have the ability to search for previously unidentified development sites within one application and they can do it on the go and it starts here in NSW” he said.

Sydney Agent, Cae Thomas from Ray White Dulwich Hill believes that Blockbrief provides agents with the information to distinguish themselves from other agents and market their listings better. He explains, “The data and reports gives me the ammo and the knowledge to do my appraisals. It allows me to speak the language of developers which assists me in demonstrating to the vendor that I know their properties potential and therefore its true value.”

Agents can order reports from Blockbrief, which detail a properties highest and best use. Agents with a listing that has development potential can submit the property for listing to the site. If Blockbrief has already listed the property they can claim the listing and give potential buyers more information by ordering the report or simply submitting the Planning Certificate (149 Certificate) to Blockbrief to add to the properties’ profile.

Read the full article in the REINSW Journal out now.