Apple Unveils iPad Mini: What Does It Mean For Real Estate?

23/10/2012 10:34 pm

Apple introduced on Tuesday at its big press event the iPad mini, a smaller version of the company's popular iPad tablet, with a screen that measures 7.9 inches diagonally. The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance and an incredible 10 hours of battery life. The new tablet, which is every inch an iPad, yet in a revolutionary design you can hold in one hand, will continue to push the rapid change to mobile in the online real estate world.



The iPad mini may be smaller than the other iPad models, but as Apple says on its website, “there’s less of it, but not less to it.” The iPad mini is about 25% thinner than the iPad (7.2 mm) and 53% lighter (0.68 lbs.), and measures about 7.9 inches diagonally with 4:3 aspect ratio. Touting the same resolution (1,024 x 768) as the original iPad and iPad 2, the device comes with a powerful A5 chip (also included in the latest model of the iPod touch),  and the new 9-pin Lightning connector.

“Everything you love about iPad — the beautiful screen, fast and fluid performance, FaceTime and iSight cameras, thousands of amazing apps, 10-hour battery life — is everything you’ll love about iPad mini, too. And you can hold it in one hand,” the site says.

Pre-orders start this Friday and will start shipping on November 2. The Wi-Fi version will ship first and start at $369 in Australia, followed shortly by the 4G version, which will start at $509.

The new iPad Mini offers an alternative for users who don't find the iPad, mobile enough, it is 25% thinner than the iPad and 53% lighter. However, the iPad Mini allows for a larger screen which provides the same resolution as the original iPad and iPad 2, giving users a better map based real estate search experience than the iPhone.

The iPad Mini offers another option for real searchers to access their favourite real estate site and as result  the rapid change to mobile that the real world is experiencing will continue . The release  of iPad mini and the revealing of the fourth-generation iPad will only intensfy the pressure businesses are facing with mobile. Claire Cain Miller and Somini Sengupta explain in the NYT  that the old online business model - a stationary customer sitting at a stationary desk - no longer applies. "Companies are having to retool their thinking, saying, 'What is it that our customers are doing through the mobile channel that is quite distinct from what we are delivering them through our traditional Web channel?'" said Charles S. Golvin, an analyst at Forrester Research, the technology research firm. People reveal much more about themselves on mobile devices than they do on computers. Most importantly for those in real estate, mobile devices like the iPad mini provide more information about buyers, sellers and investors.

Recently, Apple built its own mobile maps to replace Google's maps on the iPhone, partly because it wants to keep valuable information about users' location searches to itself and away from its competitor. Mobile users are also finding the experience of real estate search services - like Zillow and Trulia better on mobile devices than on computers, and revenue has followed.

Trulia found that the percentage of its online visitors - who also used its app - was as high as 46% in some cities. The study is further evidence of the growing mobile web, which Morgan Stanley recently predicted will eclipse the desktop web by 2012.

In Australia Blockbrief reported last month that REA Group chief executive Greg Ellis said that he expected most of the real estate advertising company’s traffic would stem from mobile apps within 3 years, rather than its traditional sites.